We are the publishers & printers for thousands of campuses from coast to coast. These educational institutions are in need of our company’s services including obtaining sponsorships for the manufacturing of their campuses Sports Calendars, Book Covers & Folders. Through many years of professionalism, we are proud to say that we have created an undisputed win-win-win situation.
Sponsorship: A Key to Powerful Marketing
“Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the educational arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in attracting your target market.”
What is sponsorship?
Sponsorship is the financial or in-kind support of an institution or activity used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship.
“Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsors.”
Today, most campuses use sponsorship support to offer more exciting programs that help bring down rising costs. Book-covers for high schools, for example, increases its lifespan and in turn reduces costs. Sponsorships on book covers allow you to reach specifically targeted niche markets without waste. Additionally, it is a powerful tool that complements your existing marketing programs. It also dramatically improves customer relations positively and reduces costs.
Businesses local & nationally win because it is estimated that college students in the US spend between $250 billion to $300 billion yearly with 20% of that being disposable income. Target marketing on campus is a strategic way of marketing to the campus population. Instead of marketing to only college students why not market to the campus as a whole. Our campus folders which are not only in the hands of students but reach employees & faculty members which use of products in turn increases your exposure. Thus, allowing you to target your brand to focus on specific consumer segments within the college & universities markets that are more likely to engage with your promotion. This increases efficiency and ensures that your advertising dollars are not wasted!
Schools win because we do all the work, by being the official publishers and printers for thousands of campuses nationwide. We realize time is valuable, we understand schools have more important things to do than fuss with the production of these products. We sell the ads, set up the publication, get it printed, ship it to the campuses, and even distribute copies to the advertisers FREE OF CHARGE. All the school does is agree to allow us to represent them to the business community, and we’ll take care of the rest! With are high quality publications, campuses will receive increased attendance at their sporting events, which means greater ticket revenues and increased concession sales.
Finally, we win because we create careers nationwide, of regional agents to call on businesses in communities. Our Program Directors are well trained to use a no pressure approach when speaking to supporters for these projects. This allows the agents to build a solid foundation of repeat customers and maintain a protected territory.
“We realize that you are placing your reputation in our hands. Your TRUST is extremely important to us. Therefore, it is our goal to maintain a high degree of integrity throughout the entire process.”
Click on CLIENT to review a small listing of some of our local & national sponsors.